AI Insights · Timothy · April 2024
Q1 2024 Performance of Top Film & Television iOS Apps in the UK
A glance at the top Film & Television apps on the iOS platform in the UK for Q1 2024, highlighting download and user engagement statistics. Insights provided by Sensor Tower.
In the first quarter of 2024, the UK's iOS platform saw varying performances among the leading Film & Television applications. Below is a summary of how each app fared in terms of downloads, revenue, and weekly active users.
Disney+ started the quarter strongly with revenue peaking at nearly $900K in the last week of March. Downloads saw an upward trend with a surge to over 50K in early March. Weekly active users fluctuated, with a high of nearly 1.9M towards the end of the quarter.
ITVX showed a consistent revenue increase, reaching over $230K in early March. Downloads had a notable spike of over 50K in mid-January and weekly active users peaked at over 280K in mid-March.
Netflix maintained a steady revenue stream, averaging around $200K per week. Downloads remained above 40K for most of the quarter, while weekly active users saw a slight decline, ending at around 3.2M.
Amazon Prime Video exhibited a revenue pattern with peaks and troughs, ending the quarter on a high note with over $170K. Downloads showed a decreasing trend, starting the quarter at over 68K and dropping to around 36K. Active users saw a gradual decrease from 848K to 683K throughout the quarter.
NOW had its revenue climb to nearly $180K by the end of March. The app experienced a mid-quarter downloads spike, reaching almost 20K, and weekly active users remained relatively stable, concluding the quarter at over 135K.
For more detailed insights and data analytics, Sensor Tower's platform remains an invaluable resource for understanding app performance trends.
